Fly London

Fly London creates cutting edge fashion that offers something for everyone. With an extensive collection ranging from sandals to boots, there's a pair perfect for every occasion. Browse the range below and find your favourite.

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If you need to speak with us, don't hesitate to phone us on +44116 326 0605. You can email us at help@shuperb.com should you have any queries.

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Fly London has been creating cutting edge footwear since it first started in the UK in 1994. Following their motto ‘Always progressive, never conventional,’ the brand has since been creating original fashion items for men and women, using traditional techniques in new and unexpected ways.

While they started off as a footwear brand, Fly London then expanded into a range of bags, clothing and sunglasses too. Now they have extended into a global brand with six flagship stores in Europe, and several multi brand stores all around the world.

Uncompromising in their style, the brand takes pride in their originality and refuses to follow trends. Their philosophy is to encourage individuality by creating quirky styles with modern features using a wide range of materials, colours and designs. Stretching from shoes, sandals, trainers and boots, the diverse collection offers something for everyone.

As the footwear is targeted at the young fashion market, Fly London takes inspiration and influences for their new designs from a fusion of music, youth culture and street fashion. The innovative and creative shoes are then created in Portugal to meet the highest standards. Although the designs are bold and unconventional, they never fail to create trends.

With a wide range of options for you to choose from, you are sure to find the perfect shoe to express your individual look and capture your personality.