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Established in 1995, Base London provides footwear for the stylish male serious about their fashion choices, without sinking the bank – a rarity when the brand first started creating footwear, where the only real options available to the modern male for looking stylish was high-end designer brands that carried a lofty price. Consequently, it was difficult for men to experiment with different styles, to escape being boxed-in by cookie-cutter styles. Base London went against the grain by projecting a confident, energetic, and cheeky persona which purposely appealed to like-minded individuals. The motive was always to play around with style, with the brand launching at a time when fashion magazines started gaining more traction among the British public, encouraging males to sculpt not only their own look, but also their personalities.
Base London’s success can be measured by their long-held status as market leaders in men’s footwear, as well as the official recognition the brand has received by virtue of prestigious awards like the Queen’s Awards for notable contributions in enterprise and international trade. Base London has captured the imagination of even the pickiest of individuals.
When it comes to innovation in style, variety in range, strength of craftsmanship, or even value and price, Base London strives to be unparalleled.
Base London has a variety of styles from brogues, desert boots, loafers and even casual lace-ups. Don't be deceived by the informality of the brand, as they also have a stylish formal range for any office attire.